When a person starts a company, how do you think he/she can make people aware of his offerings? By advertising. […]
Retail branding and its importance
Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a […]
Packaging- 5th P of the marketing mix
These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder […]
Importance of Partnership Marketing
As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit […]
The uniqueness of Experiential Marketing
We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a […]
Understanding Services Marketing and its features
Can we physically touch insurance service or service provided in a restaurant? Absolutely not. We can only experience them. The […]
Understanding Marketing Strategy to use it effectively
When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere […]
What is a Marketing Mix and the 4 Ps of Marketing Mix?
When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s […]
The Complete Guide on Quora Ads – Latest Edition
As a marketer, one of the most important roles you need to play is being able to identify the right […]