What does programmatic advertising mean? Let us first understand its meaning. We will then discuss programmatic advertising best practices. What […]
Utilising first-party data in programmatic advertising
Data has become a critical component in digital marketing for making informed decisions. There has been a significant shift towards […]
How To Do Programmatic Advertising for Small Business?
Every business, irrespective of its size and nature, needs customers. And the best way to reach out to these customers […]
Creating An Efficient SaaS Marketing Strategy
There is no doubt that the SaaS industry is expanding exponentially. As everyone appreciates the Software-as-a-Service (SaaS) model, it gained […]
How to Do Mobile Marketing Geofencing?
With consumers being bombarded with zillions of ads and marketing messages, the onus is on the marketers to innovate in […]
10 Best Practices for Doing Mobile Marketing
We live in a world where consumers browse websites via multiple mediums other than desktops, such as smartphones, tablets, etc. […]
3 Location-Based Mobile Marketing Examples
Location-based marketing is a wonderful instrument of direct marketing strategy that allows serving advertising content, considering a user’s current or […]
This App Analytics Guide Can Help You Grow Your App 10x Fold
We bring you a detailed beginner’s App Analytics Guide to help you start your app development and ensure your app […]
These App Marketing Strategies Will sky rocket Your App Growth
An app or “mobile application” is a computer software program or application that runs on a mobile device such as […]
Key Metrics to Track with Mobile App Analytics Tools
As an app owner, you hope your app will be a great success. However, despite your efforts, you may not […]