As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit […]
Difference between Pull and Push Marketing Strategy
“Push” and “Pull” marketing are essentially two sides of the same coin that companies should use as core or guiding […]
The uniqueness of Experiential Marketing
We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a […]
Exemplifying Promotion in Marketing Strategy
If you are interested in marketing, one of the most common phrases that you hear must revolve around promotion strategies. […]
Positioning in Marketing Strategy – What It Means?
Do you ever wonder why some brands are highly successful and others manufacturing similar products aren’t? It may be due […]
What is Marketing Logistics and its importance?
There is a manufacturer and a consumer, so the way a product reaches from the manufacturer to the end-user is […]
Omni Channel Marketing vs Multi Channel Marketing
In this blog, we will go into detail on how omnichannel methodology is different from multi channel marketing, and what […]
Understanding Communication in Marketing Strategy
Thousands of brands compete against each other to win the audience’s attention. The only companies coming forward with an impactful […]
What is – “The Brand Management”? and its Importance
What comes to mind when we say “Brand”? Some big companies, Apple, Google, Ford, Mercedes, and the likes have carved […]
Understanding Omni-Channel Marketing- Comprehensive Guide
Introduction What is Omni-Channel Marketing? Omni Channel Marketing Definition Evolution of Omni Channel Marketing Some Omni Channel Marketing Strategies Examples […]