Are you trying to improve the conversion rate of your website? If yes, you need to try conversion rate optimization (CRO). You can consult a professional or do it all by yourself. In case you take the second route, it makes sense to take up an online conversion rate optimization course.
Conversion rate optimization is all about optimizing the content and design of your website so that it becomes easier for your visitors to take the desired action. This action could be buying something from your website, signing up for a particular service, filling up a form, or even something as basic as clicking a link.
Thankfully, today, you can find many online courses that can help you gain complete knowledge of CRO. Given below is a list of the six best courses for you to check out. These can help you maximize the performance of your website or app:
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Course #1: The Complete Conversion Rate Optimisation Course by Ruben de Boer
A/B testing is one of the most important aspects of CRO. Consider signing up for this course if you want to understand this concept thoroughly.
This will teach you the entire CRO process step by step, including:
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how to increase the conversion rate of your website
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how to conduct CRO research
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How to analyze websites and create hypotheses
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how to set up A/B tests and track results
Perfect for beginners, this conversion rate optimization course requires you to have access to Google Analytics and own a website or a landing page. All that you need, would be an eagerness to learn.
The tutor of this course, Ruben de Boer, is a CRO manager and online speaker/consultant/teacher/author at Online Dialogue, an award-winning CRO agency.
Course #2: CXL – CRO Minidegree Program
This is a mini-degree course on conversion optimization that will give you complete knowledge about the methodologies and processes used to optimize marketing campaigns. These processes can be applied to any web property.
This mini-degree is a collection of courses that will help you identify where websites are losing money and why exactly they might be doing so. You will be able to come up with new strategies to fix those problems. However, it does require you to have some basic knowledge about CRO, along with the necessary skills.
A few benefits of enrolling in this conversion rate optimization course include:
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CRO Optimiser Certificate from CXL Institute, which you can share on your LinkedIn profile
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Complete knowledge about the tools, methodologies, and mindset required to become a successful optimiser.
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Access to talk recordings by renowned CRO practitioners at CXL Live and Elite Camp
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Chance to learn from CRO experts
Course #3: Become A Conversion Rate Optimization Expert
A course by Chris Stolz, one of the world’s best AB testing consultants, will help you understand what test works and what does not. Designed to empower you with all the necessary CRO skills, the course offers practical tips to boost conversions.
The contents of this course include the Installation of A/B testing tools, Planning and tracking A/B tests, and executing, measuring, and promoting the results of effective tests. Enrolment will give you lifetime access to the course material. Also, you can watch these video lessons on any device, such as a mobile phone, tablet, computer, or even a smart TV.
Perfect for beginners, this conversion rate optimization course will help you understand all the A/B testing, as well as analytics strategies, that companies like Coca-Cola, Microsoft, Hudson’s Bay, and Saks Fifth Avenue use to optimize their business results.
Course #4: Learn Conversion Rate Optimisation From an Expert
This course of three-and-a-half-hour duration teaches you the best practices of CRO, A/B testing, website persuasion, and Google Analytics. Ideal for online marketers, web designers, small business owners, web analysts, entrepreneurs, and growth hackers, this course will help you leverage CRO tools to boost your conversion rates without spending too much time or money on your marketing efforts.
You need to own a website to enroll in this course. This way, you will have a chance to apply all those Google Analytics, website usability, and strategy development skills that you have learned and put them into practice.
The benefits you can expect after the completion of this conversion rate optimization course are:
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More leads and increased sales from your current traffic
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Higher conversion rate
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Higher returns from your ad spend
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Greater online revenue
The tutor of this course, Rich Page, is a CRO, A/B testing, and Web Analytics expert who has authored two books on the subject.
Course #5: Landing Page Fundamentals, Buyer Psychology, and Conversion
This three-hour conversion rate optimization course teaches you all the copywriting essentials, psychological customer principles, and proven landing page strategies, which will help you boost your conversions and maximize your profits.
Apart from the tricks to optimize your conversion rate, this course will also teach you:
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How to create customer avatars
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How to write compelling copies and catchy headlines
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The difference between a landing page, sales page, squeeze page, and long-form sales letter
This could be an ideal course for you if you are looking to improve your sales and online marketing skills. Designed especially for copywriters, website developers, marketing consultants, freelancers, entrepreneurs, and graphic designers, this course is beginner-friendly and covers advanced concepts of CRO without using any complex jargon.
The tutor of this course is Dan Johnston, who is a YouTuber, Podcaster, Business Trainer, Coach, and Author of 11 books.
Course #6: Beginners Landing Page Course
If you want to learn about designing high-converting landing pages, this conversion rate optimization course would be perfect for you. This course will give you information about the various types of landing pages and their different elements. You will also learn how to optimize your landing page for various devices, such as smartphones, tablets, and desktops.
After the completion of this course, you will be able to create your landing page without any coding. The tutor of this course, Tom Wiztek, is a marketing and recruitment specialist who works with projects related to online marketing, traffic generation, app creation, web design, and blogs.
Conclusion
If you own a website or landing page that you want to optimize for conversions, it makes sense to enroll in any of the courses mentioned above. It does involve investing your time and effort, but the results that you experience might make it all worthwhile. You will also develop many skills that will take you a long way toward building a successful career in online marketing. Do consider your goal before deciding on the ideal conversion rate optimization course to enroll in. You can read more such blogs to explore more courses on CRO.