How to Boost Your Leads Generation using Sales Funnel

Turning customer leads into profitable transactions is the most integral part of any business. No matter the kind of business you are working for, generating new customers should be your priority as it directly leads to business growth. 

Today, with the advent of digital marketing platforms and automated sales funnel software, new avenues have opened up in a lead generation. You are no longer limited to traditional lead generation methods that are painstaking and limited. In this article, we will talk about how you can use modern lead generation services to organically grow your business outreach and expand your customer base. 

Why Are Online Platforms More Effective for Lead Generation?

With online marketing, you can connect with many more customers than you can ever do in person. Traditional marketing is mostly local or regional in its outreach, but digital marketing can connect you with customers from all over the world. With a proper advertising campaign on social media websites like Facebook or Twitter, your business can truly go global. 

According to most surveys, people are more intelligent than ever in television and radio commercials. They are also increasingly more likely to ignore telemarketing calls and throw out mails and leaflets without so much of a glance.

On the other hand, the surveys also indicate that more and more people are doing their research and transactions all on the internet, simply because it is more convenient for them. Most of them even research their local businesses online before visiting them in person. 

What Is Lead Generation? 

A potential lead can be any customer who shows an interest in your business or its products. But all potential leads do not materialise into actual customers. Studies show that most marketing leads ultimately turn out to be useless. This is because of the lack of proper following up and nurturing by the brand. 

Lead Generation refers to the entire process of identifying a lead, following up, and nurturing the lead until you close a successful sales negotiation. The market has now become dependent on the digital space, and competition is becoming increasingly more precarious. Hence having a proper, coordinated, and centralized lead generation strategy is imperative for all brands. 

Lead Generation does not only build new customer bases but also builds up brand loyalty. 

The major channels of online lead generation are company websites, SEO services, Google business optimization, social media, and pay-per-click advertising.

On the other hand, offline lead generation is done through advertising on billboards, newspaper ads, telemarketing, etc.

Leads Generation Sales Funnel

Structurally speaking, the leads generation sales funnel is a pipeline where a lot of potential leads are put at the top, with some of them materializing into successful sales at the bottom. The sales funnel embodies the journey of the customer from the moment they first express interest to when they close a transaction. 

Leads Generation Sales Funnel Stages:

Top of the Funnel: This stage is all about building trust and a comfortable space with the customer. Your focus must be on supplying them with reliable and relevant content. 

Middle of the Funnel: Here, the customer has already identified the problem and is exploring potential solutions. You would aim to supply a unique working solution and also to highlight how your solution is different and better than the others. 

Bottom of the Funnel: If the leads have reached this stage, then they are ready to do a deal. You can now provide them with demos, pricing comparisons between your brand and the others, and other targeted information concerning your product. 

Lead Generation Through Social Media

Although originally built as networking sites, social media has evolved into being one of the most profitable places for business lead generation. Brands these days tend to maintain their presence across multiple social media platforms to promote their content, win new customers and build brand awareness. 

Here are the tips that you should keep in mind while constructing your sales funnel on social media:

Exemplary Hashtags: Creating unique hashtags will make customers remember your business campaigns and promotions. It will boost your social media reach and also nurture your brand identity. 

Live Events: Many brands host live webinars, promotional events, and Q&A events to interact and engage with their audience. This establishes contact on a personal level and makes your customers feel important and valued. 

Contests: Everyone loves a contest. When you are advertising a new product in the market, a contest is one of the best ways to do that. People will gladly sign up for your photo or video contest and, in the process, advertise your product and increase your market presence. 

Social Media Tools: Very few people understand the importance of social media tools. It might cost you some time and money, but ultimately investing in learning social media tools is profitable in the long run. 

Lead Generation using SEO: Search Engine Optimization (SEO) is an excellent way to generate customer leads. With good SEO techniques, your products will rank in the top tier of search engine results. This will increase the visibility of your products and make them easier to discover for your potential clients. 

Mobile-Friendly: Most people conduct their online marketing through mobile nowadays. So having a mobile-friendly presence is helpful, and it’s even better if you have an app in the Google Play Store or Apple Store. 

Meta-Descriptions: Make sure that your meta-description is intriguing, summarizes the content of your page, and also includes the necessary keywords. 

Understanding Buyer Mentality: Interacting regularly with potential customers will help you understand what kind of problems they are facing and what kind of strategies will attract them. Consequently, you can design your page and optimize the keywords according to that understanding.

Leads Generation through Conversational Messaging

Conversational messaging is a two-way communication that can not only offer customer support and resolve queries but can also guide customers in choosing the products they need, including services like personalized product catalogs and shopping carts. For example, a chatbot in WhatsApp can help users to complete the entire transaction process in WhatsApp only.

The element of personalization is a big factor in building brand outreach and nurturing leads because customers connect with the brand on an intimate level. Customers get the feeling that they are being treated as valuable assets of the brand instead of getting the feeling that they are just another of a thousand nameless and faceless “tickets.”

Leads Generation using Content Marketing

Content marketing is experiencing its highest popularity since digital consumerism became a thing, and you should always rely upon it for lead generation. 

In case you’re trying to market your organization through your website, one of your top needs is to compose appealing and convincing content for the same. 

Run a target audience check 

Your content will simply be another bit of writing on the off chance that it neglects to focus on the target gathering of people. Composing website content takes an immense measure of work and exertion, and not completing statistical surveying to build up the kind of group of onlookers you would need to target is going to prove all your diligent work futile. 

Incorporate a strong Call To Action to keep audiences engaged 

CTA is an intriguing catch, connection, picture, or some other kind of realistic move that urges a site guest to turn into a member or client.

When composing a call to action, place yourself in the buyer’s shoes: what might it take for an organization you’ve never known about to persuade you to buy something? Presently, interface it to your objectives: how might you make a CTA for your organization’s showcasing and induce buyers to make a move?

Blogging

For some brands, blog entries make up the focal piece of their content-promoting technique. There’s a valid justification for this: blog entries commonly don’t take too long to even consider writing, they’re effectively found by Google, clients are glad to peruse and share them, and it’s a speedy method to offer an incentive at moderate ease.

Blog entries are perfect for structuring associations with your readers, which can inevitably help with lead sustaining and transformations. 

Infographics

An infographic is the introduction of data or information visually. Infographics get shared more, seen more, and adored more than most other substance types. They are a ground-breaking approach to getting your data out there in a violently visual configuration. One investigation found that infographics were loved and shared via web-based networking media up to multiple times more regularly than other substances.

Final Thoughts

Before you start working on lead generation, it is important to conceptualize your sales funnel and set up your goals. Once you do that, you can identify your channels and marketing campaigns accordingly. Identifying leads and establishing contact is only the first and easiest step of the sales funnel. Lead Generation can be a painstaking task, and it might take some time to show the results. But the long-term benefits of it make the time, energy, and money invested very much worthwhile.