Gone are the days when advertisers had to put out ads hoping to meet target reach because in the world of Programmatic Display Advertising, the word “hope” has been replaced by “certainty via analytics.” In this article, you’ll learn about some of the best Programmatic Display Advertising Platforms available.

But before we dive into the nitty-gritty of the list, let’s quickly look at what Programmatic Advertising is.

What is a Programmatic Display Advertising Platform?

Programmatic Display Advertising is a programmed ad/media buying where advertisers and publishers use automated technology to manage ad purchases in digital spaces. So, this is a platform to engage in real-time buying & selling, a.k.a. marketing of ad inventory, using an automated bidding system and is thus much more efficient than the manual alternative. The system leverages data insights and algorithms for more efficacious ad spending in programmatic advertising.

 

Top 7 Programmatic Display Advertising Platforms

 

1.TheTradeDesk

Digital marketers can buy and manage ad inventory across a variety of channels and devices using The Trade Desk, a worldwide demand-side platform (DSP) for programmatic advertising.

The Trade Desk, a key participant in the programmatic advertising market since its founding in 2009, offers a user-friendly platform with access to over 11 million impressions per second across a variety of ad types, including display, mobile, video, native, and audio.

The business takes pride in its openness, commitment to data protection, and commitment to providing its customers with data-driven insights and tools that help them plan effective advertising campaigns.

By incorporating cutting-edge technologies like artificial intelligence and machine learning into its platform and putting a strong emphasis on innovation, The Trade Desk has continued to increase its capabilities, enabling marketers to reach and engage their target audiences more effectively.

2. MediaMath 

Popular for its omnichannel ad campaigns and end-to-end campaign management, MediaMath is another programmatic platform trusted by thousands of advertisers. This platform has all the basics covered, but its main prowess lies in data integration – it allows advertisers to reach their most valuable customers via their audience feature.

Some of the basic features of MediaMath include display ad options and native, audio, video, and Digital Out of Home ads. In addition to the features, MediaMath is also known for its excellent support.

The Demand Supply Platform offers advertisers complete marketing control while enabling flexibility in operations and omnichannel campaigns.

MediaMath is one programmatic advertising platform offering a modernized ecosystem and evolved user experience, and it supports any ID system prior deprecation of third-party cookies.

3. Adobe Advertising Cloud

Adobe is a big name in software, and Adobe Advertising Cloud doesn’t disappoint as a programmatic advertising platform. The platform specializes in connected TV, display, native, video, audio, and search campaign ads, offering customers complete solutions.

Focusing on inventory management and people-based marketing, Adobe Ad Cloud helps in maximizing returns. Although the user interface might bother some users just a smidge, it is no biggie once you get the hang of it.

Adobe Advertising Cloud integrates programming and media seamlessly, unifying and automating media, data, screens, and creativity. This brand-safe, transparent platform uses corresponding data from various sources and enables unified, end-to-end ad campaigns, holistic buying/planning/managing, and optimization.

4. AdRoll 

With over a decade of data from having worked with thousands of brands, AdRoll boasts a high-quality programmatic display ad platform that maximizes returns for users. Offering varied options in demographic, contextual, lookalike, and interest-based campaigns, AdRoll is known for neat audience targeting for all businesses of all sizes.

AdRoll is a single platform for brands to quickly launch digital ads – display/social media and email. The platform offers a single all-in-one platform to up revenue with a streamlined marketing demand side platform.

Incorporating artificial intelligence and machine learning, AdRoll has simplified marketing for advertisers, allowing target audience customization based on products.

5. SmartyAds

SmartyAds offers a full-stack service for advertisers and publishers. The platform aims to simplify advertising and allow businesses to prioritize their trading. With millions of monthly impressions, SmartyAds helps advertisers improve CTRs and conversion rates, enabling higher yields, fill rates and better engagement for publishers.

This full-stack Programmatic Display Advertising platform offers white Label Solutions for media buying, helping scale businesses, streamline processes, prioritize trades, and reach desired goals.

SmartyAds, over the years, has partnered with the likes of Google, InMobi, Criteo, Cheetah Mobile, and Opera, among others. With extraordinary success in the industry, SmartyAds has landed on feature sections of Salesforce blog, Forbes, Media Post, Inc., etc.

 

6. Criteo

Criteo is a great Programmatic Advertising platform that works mainly on the supply side. It helps publishers increase revenue, and build, scale and activate audiences with the Commerce Media Platform.

Criteo has AI Engine enabled for product Recommendations, Lookalike Audiences, Dynamic Creative Optimization, and Predictive Bidding and works with social media, display, web, mobile ads, and video. With over 500 million daily active users and premium inventory across digital space, Criteo has built a name for itself as one of the most trusted ad platforms for an easy and fast solution.

Using AI and data, Criteo improves daily ad returns for millions of users. The platform also features shopper graphs for better target audience understanding, transparency, and complete control.

 

7. Xandr

Last but not least on the list of the best Demand Side Platforms is Xandr which has over six billion daily ad impressions working with thousands of brands. This programmatic advertising platform offers demand and supply services with incredible data that allows enhanced buying strategies for advertisers.

The platform is easy to use and houses all essential tools for campaign optimization. Xandr’s data-enabled technology serves as a platform for a global marketplace for premium ads.

Considered an innovator in the digital and TV intersection, Xandr offers greater efficiency, enhanced access to supply, and better buying strategies for advertisers and publishers. It allows greater access to demand and identifies solutions along with tailored services.

Conclusion

By now, you must have realized that programmatic advertising platforms are an essential arsenal in modern advertising. These platforms have enabled publishers and sellers to come up with hassle-free real-time ad management. Smartly utilizing data from across websites, programmatic ad platforms ensure advertisers’ ad spend won’t go to waste.

With technology, online advertising is constantly evolving, and so should your ad strategy; go on, and take a step ahead with the right programmatic ads platform for your marketing. And while you’re here, you might as well check out more on programmatic advertising to learn about the best in digital advertising.