With marketing becoming an effective tool in defining a company’s potential, it is a focus now more than ever. Mobiles have become an indispensable part of daily life, and mobile marketing is a large business. You are a potential target audience for mobile marketing activities if you own a mobile.
Agencies engaged in mobile marketing segregate prospects based on mobile pricing. Therefore, android mobile of generic make and iPad users are both targeted differently. Mobile marketing particularly targets the “snacking” behavior among mobile users.
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How Mobile Marketing Companies Work
Before delving into the top mobile marketing companies, get to know how companies execute their mobile marketing campaigns.
- App store optimization – App store optimization is how mobile marketing agencies drive users to the desired app. Statistically, it is the technique through which people come to know about the app the most, compared to word-of-mouth, web search, top charts, etc.
- Paid acquisition – Mobile marketing agencies engage in various media buying processes, including social media ads, banner ads, display ads, PPC ads, and video ads.
- Seeding strategy – Seeding strategy refers to marketing techniques targeted to groups based on age or gender. The strategy employs influencers and industry experts.
- Market research – These agencies conduct market research to analyze competitors. They primarily focus on competitors’ market share and conduct SWOT analysis on a detailed basis to understand strengths and weaknesses.
- Product support – Apps require usability auditing, localization, and monetization. Mobile marketing agencies can do all this in an optimized way.
- Public relations – Mobile marketing agencies also handle online reputation management. It includes prudent ways to promote mobile products, preventing any negative publicity. It further also requires implementing measures in case of a crisis.
Top Mobile Marketing Companies in the USA
1. SEM Nexus
This agency, located in New York, caters to small businesses and startups with efficient mobile marketing support at competitive rates. The agency has many responsive applications in the market and primarily focuses on app building and marketing.
2. GameChanger SF
This California-based company is a certified partner of Google and Facebook.
Game Changer works for both large companies and small startups by using personalized strategies. Thus, directly getting to the core of what the business wants. Its unique data-driven operating model is a game changer.
3. FIVE
This Brooklyn-based company specializes in mobile marketing with its unique selling proposition to have the perfect sales tech stack. This agency has achieved exponential growth over the past decade. It is renowned in the industry for delivering significant return on investment (ROI) to its clients.
4. Appular
Appular is a mobile marketing agency located in New York City. Its majority clientele comprises mid-size or large businesses. It works intending to refine and grow brand reputation. It helps elevate the branding of products/services offered by its clients, thus, increasing the sales flow and website traffic. It specializes in app store optimization, user acquisition services, and public relations.
5. ComboApp
ComboApp is headquartered in Chicago. And, in sync with its name, it covers all the tools and arenas around mobile marketing. It has a good client portfolio along with accredited partnerships with tech companies. This agency aims to bridge the gap between ideation and execution with end-to-end web and mobile marketing services to create solutions that have a real business impact.
6. Bidease
Bidease is an award-winning mobile marketing agency that operates around the world from its head office in New York. They have target-focused specialty tools to enhance user acquisition, re-engagement, and brand awareness, focusing on performance and data-informed campaign optimization. It focuses on value-driven performance-oriented technology and business-driven partnerships in mobile advertising.
7. Webiotic
Webiotic is headquartered in Miami and serves all business sizes. The agency has a platter of valuable services (apart from exceptional mobile marketing services) to increase conversion rates and grow your business. It also explicitly states its interest in maximizing the client’s return on investment. They are innovative in their marketing plans and have great expertise in executing them.
8. Multiview
Multiview is a portfolio company of Stagwell Global headquartered in Texas with mastery in highly targeted advertisements to unique market segments. This company aids leading businesses in attracting, engaging, and retaining customers with advanced marketing strategies.
9. Wpromote
This Denver-based company specializes in PPC, SEO, email, and social media. The core team here believes in securing maximum business growth for their clientele. This agency believes that the volume of data isn’t that significant but what matters is how it is put to use; thereby, it leverages expert insights and proprietary tech solutions to differentiate between useful data and noise.
10. Brafton
Brafton is a reputed agency based in Boston. Its work spans industries and marketing disciplines. It focuses on a data-driven model and creativity to derive results from it. It has experience in most industries and focuses on all aspects of marketing, along with mobile marketing.
11. TopSpot
This company is known to manage local businesses to large corporations with services specialized in mobile marketing. This Houston-based company is result-oriented and uses integrated internet marketing strategies to accomplish its objectives. So, if numbers matter the most to you, this is the company to bank on.
12. Fishbait media
This media company in New York is renowned for improving its clientele’s impact, visibility, and bottom line. It has shown significant results to companies in terms of revenue, engagement, market share, increased activity over media, and brand awareness, along with website leads.
13. Gummicube
With more than ten years of client management, it is one of the top companies specializing in app store optimization, paid search, mobile user acquisition, and mobile creative development. This agency focuses on data because that’s what drives results and makes use of enterprise-grade Automated System Operations (ASO) technology.
Conclusion
When selecting a mobile marketing company that works for your brand/app, it is crucial to ensure that the company in itself should be tech savvy, have a good reputation, is flexible to cater to the client’s needs better, and have good communication. Moreover, the agency should have aligned goals with its client and be worth the cost that a client pays for its services.
Mobile marketing companies can be relied on based on their past performance, social media credibility, and creative ideations. You may also effectively understand the agency’s potential by checking its reviews and testimonials. A good brand/app marketed poorly will not be able to realize its true potential. Hence, you may opt for a mobile marketing agency for your brand/product/app, but simultaneously, it is also critical to choose the right agency to accomplish your mission.
Sources:
https://peertopeermarketing.co/mobile-marketing-agencies/
https://www.webdesignrankings.com/best-mobile-marketing-companies/