Today the mobile phone has become a compulsion and its penetration has come to its all-time peak. Currently, India has more than 1.2bn users. The current generation is growing up with mobile phones, and even a 10-year kid knows how to use a mobile phone. Such high penetration opens up an opportunity for everyone to present their products/services among a wider consumer base at low costs. You can now easily make 1.2bn people aware of your product/service on their mobile phones in different ways without spending a lot of money.
Any advertising or marketing campaign that targets consumers via smartphones, tablets, or feature phones is preferred as mobile marketing. With the help of targeted messages, push alerts, emails, social media postings, and other means, you may communicate easily with your target market.
According to the latest statistics, cell phones account for about 55.7% of all Web traffic. Given these findings, it would be a mistake for you to leave mobile marketing out of your overall marketing strategy.
Search engine optimization(SEO) should be complemented by a well-thought-out mobile marketing strategy. It should be created following an analysis of consumer behavior, Internet search phrases, factors influencing consumer decisions, and so on. You must be aware of your prospects’ needs, for instance, if you are sending them an email or SMS. Customers won’t click embedded links that will take them to your site if the material doesn’t address or solve their problems.
A more thorough strategy is, therefore, needed for mobile marketing. When writing content, it should be more unique than when posting on the web.
In addition to increasing traffic, mobile marketing also aids in customer retention and growth. Additionally, it improves user engagement across platforms. Additionally, it is essential for boosting credibility and brand recognition. However, be cautious not to be overly pushy with your mobile marketing plan. The idea is not to annoy the customer but to attract newer ones.
Top 10 Mobile Marketing Agencies
- Inmobi
InMobi offers mobile advertising solutions in Asia. It creates an algorithm for presenting advertisements that aids in optimizing the ranking of the ads delivered to mobile devices.
InMobi also offers advertising creation, format, and targeting services, as well as campaign management services like strategy, developing, executing, maintaining, and optimizing campaigns. Additionally, it provides monetization ways to pay for site visits utilizing a mix of branding and performance ads, as well as an algorithm for presenting ads that ranks the available ads according to user targeting and publishers’ previous performances.
Additionally, InMobi gives publishers and advertisers access to nearly real-time reports to track the effectiveness of advertising campaigns and the level of site monetization. Additionally, it provides the InMobi Ad Tracker, a tool for tracking mobile campaign conversions. - Liftoff
Liftoff is the top growth acceleration platform for the mobile sector, providing solutions to sell and monetize mobile apps to advertisers, publishers, and game developers to accelerate revenue growth. Over 6,600 mobile enterprises in 74 countries are supported by Liftoff’s products, which include Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange. These firms operate in industries like gaming, social, finance, e-commerce, and entertainment. Liftoff founded Mobile Heroes, the most well-known global app marketing, monetization, and game development community with over 3600 members whose goal is to promote the mobile marketing business. - Adelphic
Brands and agencies can conduct programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game, and digital out-of-home (DOOH) channels with Adelphic DSP, a self-service omnichannel demand-side platform (DSP) solution.
Viant®, a top provider of people-based advertising software that helps advertisers plan, develop, carry out, and evaluate their omnichannel digital advertising investments, is the owner of Adelphic. The Identity Graph from Viant is only accessible through Adelphic software.
- Stackadapt
Native, display, video, linked TV, and audio ads are all part of the multi-channel solutions offered by the self-serve advertising platform StackAdapt.
Some of the most innovative machine learning research meets cutting-edge user experience on StackAdapt’s cutting-edge platform. The three fundamental pillars of programmatic—planning, executing, and analyzing—are the foundation of StackAdapt.
- Mediaocean
In order for omnichannel advertising to function, Mediaocean is a crucial platform. Mediaocean links brands, agencies, media, technology, and data with over $200 billion in annual media expenditure controlled through its platform. Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, bills, and payments using artificial intelligence (AI) and machine learning technology. More than 100,000 users of Mediaocean’s products are supported by its 1,700 employees working in 30 global offices. - Basis
With Basis by Centro, marketers, and agencies can manage and optimize campaigns from the planning through reporting stages – all with a single sign-on. Whether you prefer managed or self-service, Basis makes executing campaigns fast and painless, so you can spend more time on strategy. - Buzzcity
BuzzCity is a mobile media company that gives businesses and advertising agencies access to a global mobile internet advertising network. The network consists of BuzzCity’s own mobile media properties as well as publishers from all around the world. As a major international player, BuzzCity has amassed an extensive understanding of the mobile consumer and offers marketers clear channels through which to connect with this group of users through its advertising and publisher programs. - Amobee
Amobee is a cloud-based advertising and data management platform (DMP) created to assist organizations in combining data from TV, social media, and digital channels to orchestrate customer brand experiences. Activating campaigns, configuring KPIs or goal-oriented strategies, and analyzing data related to customer journeys across devices are all capabilities of broadcasters.
Portfolio management, creative A/B testing, budget distribution, media modeling, cross-channel analysis, and bid price optimization are some of Amobee’s standout features. It enables agencies to do competition research, comprehend consumer attitudes across social, mobile, and video content, and reorganize media inventory based on learned purchasing patterns, site visits, interests, and other factors. Additionally, it makes use of data from first-, second-, and third-party sources to identify fresh audience subgroups and control audience messaging on individual browsers and devices. - Chartboost
The largest mobile game-based growth and ad monetization platform, Chartboost was founded in 2011. Chartboost partners with 90% of the top-grossing iOS and Android game developers, reaching over 800M unique users monthly across more than 300,000 mobile games. Game creators can earn top eCPMs with the help of Chartboost Exchange, Ad Network, and Influence, and the company also connects advertisers with very engaged audiences. The highest integrated independent mobile ad SDK is Chartboost. - Fiksu
In order to help app and brand marketers reach their target consumers on mobile and CTV, Fiksu offers mobile marketing technologies. Through social and video networks, real-time bidding (RTB) exchanges, conventional mobile ad networks, and mobile web, the company’s mobile-first platform target people. The actions that mobile app users conduct, such as launches, registrations, and purchases, are collected at the device level.