As an ecommerce business owner, you need to look into many aspects to run your online store successfully. You need to track performance metrics, revenues, orders, and even customer feedback.
Ecommerce marketing dashboards provide business owners with metrics that have been curated for their optimum understanding. These dashboards highlight KPIs, anomalies, trends, etc., in very clear ways. The purpose of a dashboard is to provide business owners with information that affects them based on their requirements. For example, a food store will have different requirements than an online fashion store in terms of the objectives it wishes to serve. From small to large businesses, everyone needs an ecommerce marketing dashboard tailored to their business, so that they can derive insights based on their ecommerce site – this includes spotting issues, tracking KPIs, understanding website performance, etc.
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Some metrics that your business can get via these dashboards include –
- Stock requirements
- Support queries
- Ad performance
- Order fulfilment
- Website downtime
- Negative social media or PR
How can ecommerce marketing dashboards help your business?
From helping you gauge website and ad performance to order fulfilment and customer support, ecommerce dashboards offer a myriad of insights into how your business is performing. Some factors that affect the metrics on your dashboard include –
- What the products being sold on your ecommerce store are, and whether customers purchase them regularly or only on a one-off basis.
- Whom your sales are directed at; B2B clients or B2C clients.
- If your operations are dependent on a drop shipping model.
- If your operations cater to markets nationally or internationally.
- Seasonality of your products.
- Individual SKUs that are stored in your inventory.
- Delivery time expectations centred around your products.
The good news is that you probably need to deal with only some of these issues, and not all of them, in one go. Conveniently, there are dashboards available for every level of customisation.
How you can find the right marketing dashboard solutions for your business.
- Dashboard To Understand If Your Store Is Working At Full Efficiency
One of the main issues most ecommerce website owners experience is keeping track of how well their online store is functioning. It’s important to constantly make sure that the ecommerce store is operating at full capacity – that orders are coming in, customers are not facing glitches, conversions are happening seamlessly, there is proper customer feedback coming through, etc.
- Dashboard to Understand Business Issues
Most marketing dashboards also help you understand the issues persisting with your business on a real-time basis. They help you closely monitor metrics that can help you understand operational issues. These include issues pertaining to unanswered chats or tickets, low stock or inventory, updates on poor ad performance or poor email performance, tracking a high rate of return orders, poor order fulfilment, low order volumes, etc.
A good marketing dashboard will help you quickly point out these business issues and give you a bird’s eye view of how well your business is performing.
- Dashboard to Understand Weekly/ Monthly Performance
As an ecommerce store owner, you would constantly be tracking how well your business is performing on a weekly and a monthly basis. With this dashboard category, you can easily focus on critical metrics to keep your business afloat. A dashboard that provides you with weekly and monthly performance analyses focuses on metrics that can help your business thrive. If you find yourself asking questions like ‘Is the business on track to meet the target this month?’ or ‘Are sales performing well?’ or ‘Are there certain products that are performing better than others?’, then a dashboard can aid in answering them. Ultimately, it will assist your ecommerce store’s operations to move in a financially healthy manner. This form of a dashboard mainly focuses on sales performance, customer acquisition, and order fulfilment.
- Dashboard to Understand Marketing Performance
Eager to drive traffic to your digital store? You might be aware that there are several small and large factors that can have an impact on your business’s bottom line, therefore making it important for you to track ROI and metrics constantly. Considering there can be a situation where you don’t have control over the business operations, it still pays to have an overview of what is going on with your business analytically, so that you can easily mitigate the onset of a risk.
In this regard, a proper marketing dashboard will help you understand the overall marketing performance, collect data to create customer profiles, undertake paid searches optimally, display ads, undertake social media marketing, and even ensure proper email campaign performance.
- Dashboard to Understand Customer Support Issues
Customers are undoubtedly a huge priority for any business. It is essential to understand how customers are being acquired and retained, how the business attracts new subscribers, and what kind of leads and prospects the business is looking for. In addition, ecommerce stores need to prioritise customer metrics like ticket volumes and CSATs to be mindful of how happy the customers are. Some metrics that such a dashboard can help you analyse include support metrics such as calls/chats, open/pending tickets, first response time, etc.
Conclusion
So Which Ecommerce Marketing Dashboard Fits Your Interests?
There are plenty of types of marketing dashboard solutions available that can help you gain specific direction in terms of your businesses – it just depends on which dashboard you are looking to explore and what information you wish to monitor. Before freezing in on an ecommerce marketing dashboard, assess the effectiveness of each dashboard vis-a-vis your business.