Looking for a way to scale your business?
Well, have you tried mobile marketing or social marketing to grow your business? If you do not then you are missing out on this golden opportunity.
Because according to bankmycell the global mobile user is expected to be around 7.49 Billion by 2025. And it’s expected that the global social user base will be around 6 Billion by 2027.
Astonishing, right?
And help you leverage this opportunity. We have curated this article where we will discuss what mobile and social marketing are. Also, we’ll discuss how you can use them together to make your business a global success.
Let’s start!
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What Is Mobile Marketing?
It can be simply understood as a means to reach your audience through smartphones. You can leverage the power of different social channels, emails, SMS, etc.
The fact that you can reach your audience in a much more targeted manner with the help of data and location makes it better than the traditional form of marketing.
To better understand mobile marketing imagine you are an OTT platform subscriber and you have turned on the notification of that service provider.
Now, whenever there is a new series to show on the platform they will let you know about it via a notification.
Or when the subscription is about to end they will tell you to re-subscribe it.
And this is what mobile marketing is: they are reaching you to sell their product or service on your mobile phones.
Now that you have a better understanding of mobile marketing, let’s move on to social marketing.
What Is Social Marketing?
It is when you use different social media channels to reach your target audience. What sets social marketing apart from the rest is that you target them in a very precise manner with the data available on social channels.
You can make use of data like geo-location, age, sex, hobbies, etc and pitch your service or product to the right audience.
Now you must have seen this whenever you search for some product online and then open some social media channels and you see an advertisement for the same product.
Did you think it was a coincidence? Well it’s not, it’s what social marketing is and that’s to reach your audience at the right time on different social channels.
Now that you understand what social and mobile marketing are it’s time to address the elephant in the room. And that’s how you can use them together to grow your business and reach your target audience.
How To Use Social And Mobile Marketing Together?
As stated there are billions of mobile and social media users globally. And most of these users access these social channels via their smartphones meaning combining social and mobile marketing will be very beneficial.
Here are a few tips to use these two marketing together:
- Make use of the location feature
Smartphones have the feature of geo-location meaning you can know where the customer is. And it’s a known fact that the usage of different social channels varies geographically.
So when you know where they are you target them on that application that is mostly used in that location.
- The phone says a lot
Now imagine a citation where you are an iOS app developer and you want to target your potential audience. So, will it make sense to target android users? No, because it’s of no use to them.
That’s where you can leverage the data on social channels and target only people who use the iOS operating system. This will save both your time and money whilst reaching your target audience.
- Mobile friendliness is a must
People can access their social channels on laptops as well. But the specifications such as post size, operating system, etc are different.
This makes it very important for you to optimize your social marketing effort so that users can see your advertisement without any issues. Also, having an optimized marketing campaign for mobile friendliness is an important factor to rank it higher on SERP results.
- Utilize the options
There are several social channels that your ideal customer uses. This means you can reach him or her on any of these platforms as part of your social and mobile marketing campaign.
Although, you should keep in mind not to promote your product simultaneously on all social channels instead time your campaign based on the usage data of the customer which can be easily obtained.
- Keep it short
Users don’t like to read lengthy messages on social channels, especially when they are accessing them on their smartphones.
That’s why you should make use of smart copywriting skills to educate people about your business in fewer words.
Also, you should remember that most users enable push notifications so don’t bombard them with notifications.
- Understand the crowd
There are multiple social media channels and mobile operating systems in the market today.
So to combine both mobile and social marketing and get the best result possible you need to understand what your ideal user uses.
You can make use of the user data available as this will help you customize your marketing efforts and increase your ROI.
- Consistency is key
Having inconsistent social media management is the worst thing that you can do to your business. Because users follow/engage with any brand if they are consistent on their social channels.
In addition to strengthening the brand, posting consistently builds customer loyalty. As a result, word-of-mouth marketing opportunities will increase due to followers sharing and talking about the brand.
- Easy Analysis
The analytics available on social media platforms vary from platform to platform. And based on these analytics such as how many followers a page has, which posts gain engagement, and the best timing for posting.
Additionally, analytics can be used to determine whether the target audience has changed over time. This information will help marketing teams understand which platforms to use to engage potential buyers.
Conclusion
Hopefully, after reading this article you now have a better idea about mobile and social marketing. Although both social and mobile marketing are individually powerful enough ways to market your product or service. But to get the best result on your marketing efforts you can use both of them together and to do so you should use the above-mentioned tips and get the best ROI.