Every company has the potential to sell products on Facebook. The secret to selling is not flooding the digital world with the material. Instead, utilise highly targeted Facebook advertisements to capture consumers’ interests and develop them. Here’s how to begin.
With over 2.79 billion active monthly users, Facebook is the largest social networking site available. This makes it an excellent platform for reaching a sizable portion of your target demographic.
Combining organic content with Facebook advertisements will help you reach the most significant potential audience. To strike an effective balance, you’ll need a social media sales funnel that is optimised for Facebook.
Before we begin, let’s understand what a Fb Sales Funnel is:
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What is the definition of a Fb sales funnel?
The Fb sales funnel is a channel that directs Facebook users toward a desired action – in this instance, purchasing something via Facebook. Unlike a typical sales funnel, it is optimised for conversions from Facebook users.
Four stages of the Facebook sales funnel
The digital social media sales funnel has four to five steps, depending on your research and reference –
- Users learn about your brand and goods.
- Users are aware and interested in the products they might buy.
- Users at the purchase stage are eager to buy from you.
- Now that the users have bought the products, you should keep nurturing these connections to ensure they become long-term clients rather than one-time customers.
A digital social media sales funnel is similar to a Fb sales funnel. But the method you use to execute them and the specifics involved may vary.
Let’s talk about creating one for your business.
1. Identify your audience
Before you can use Facebook to reach your audience and promote your company, you must first identify your target demographic. The material you provide must be tailored to their tastes. Targeted content is more likely to engage and convert consumers.
You should market your product by taking demographic, regional, and psychographic considerations into account. It’s also essential to establish buyer personas within your target demographic and examine your sales process. Consequently, you may be able to tailor your material according to each persona.
2. Produce quality content
Content is the foundation of every sales and marketing strategy. You and your marketing team will need to generate segmented content for each buyer profile – blog article, video, picture, or slideshow. It should be of good quality and related to your customer persona’s interests.
Blog post material must be original and free of plagiarism. The goal is to engage your target audience and encourage them to notice your brand. Good, tailored material is critical. However, ensure your material is varied to keep your audience engaged. Encourage them to participate and engage with your posts or brand on Facebook. You can also share links to your blogs so they may visit your site. Bringing them to your website might help you funnel them further.
Of course, you’ll need to figure out whatever material works best for you. Using Facebook’s statistics can help you here as you will be able to track a post’s reach and interaction.
3. Boost your reach with Facebook ads
After generating some engagement on your content, you should start using Facebook advertisements to expand your reach and engagement. Video advertisements are incredibly successful since 82 percent of mobile traffic is video.
However, don’t go overboard with boosting your posts. You must use your ad spending wisely. So, promote just your best-performing content first. The idea is that since it is already popular, an ad will only boost the traffic and help it perform even better or, maybe, even go viral.
You should periodically analyse your articles’ metrics to see which material works best.
4. Remarket
Content remarketing can help warm up a frigid audience. Since they see your brand or content more often, it improves their brand awareness. And somewhere, in the back of their mind, they now know what your brand is about.
They may become a warm audience for you if they are constantly exposed to your brand. Like you should remarket to website visitors, you should remarket to those who have interacted with your content.
You may use Facebook remarketing for your brand in several ways:
- Engagement
- Web traffic
- Event interplay
- Video Engagement
- Web page views
- Unique combinations
The increased brand interaction may encourage them to become leads or conversions.
5. Target like-minded audiences
Facebook’s lookalike audiences function is one of its most significant functions you can use to market your brand and product effectively. This feature allows you to access a similar audience to your present one. It removes the apprehension and authorises you to grow your most influential audience quickly.
When you specify a lookalike audience source, Facebook automatically creates one. You may also specify a locality for the lookalike demographic and the percentage of the population to target between 1 and 10%.
It helps to keep a lookalike audience modest when building one for your brand. More likely than not, the lookalike audience will match your primary target.
6. Engage, engage, engage
Engaging with your audience via their preferred medium is another crucial consideration when creating your funnel. Facebook claims that during the COVID-19 epidemic, everyday discussions between people and companies on Messenger (and Instagram) increased by 40%.
So, when your audience decides to engage with you, be available. Respond to their messages and remarks promptly to gain their confidence and credibility. You can’t sell your product to them unless you win their trust.
Others will be less motivated to buy from you if they perceive you as not handling their difficulties. The objective is to warm up your audience.
Use Facebook Saved Replies and Instant Replies to save time addressing frequently requested questions. This is one Facebook sales funnel example of how AI may help your sales process.
7. Offer purchase incentives
If you want people to sit up and take notice and then convert into customers, you need to offer them purchase incentives. Consider including discounts and offers in the posts to sweeten the deal. Make it a limited-time offer to capitalise on their fear of losing out (FOMO). This desperation, coupled with an agreement, can help you sell.
You should also promote these pieces to everyone who has already connected with your business. An increased reach within your warm audience might help you convert more.
8. Mobile-optimise every stage
According to Facebook’s Evolving Customer Experience study, people rely more on mobile devices for product research and purchase. Sixty-six percent of respondents stated their smartphone is their primary purchasing tool, and 45 percent indicated they used their phone more during worldwide lockdowns.
That’s why it’s critical to mobile-optimise your Fb sales funnel. Facebook gives a few suggestions for mobile-friendly assets:
- Making static pictures into slideshow advertising
- Ads reduced to 10-15 seconds
- Creating 9:16 commercials for mobile devices
- Overlay text on videos so users may choose between sound and silence
- Start and conclude with your brand or message.
9. Focus on retention
The final phase in the Fb sales funnel is to keep your consumers loyal. It’s vital to give outstanding customer service at all times to ensure customer satisfaction with the services offered. You should also try to solve all their issues quickly.
It’s also vital to motivate them to sell more for you. This is achieved by:
- Repurchases
- Upselling
- Referral plans
You may upsell by conducting ad campaigns based on your clients’ purchasing history. They could buy comparable items or services if they see them. Similarly, you may retarget your consumers with new offers for repeat purchases.
You may also encourage them to promote your company by promoting your referral program on Facebook.
Increasing sales with your Fb sales funnel
The proportion of leads that convert into customers is your conversion rate. Defining your conversion rate might help you find the best strategy to convert as many leads as possible. Monitoring your sales funnel conversion rate over time will help you improve efficiency and eventually enhance your income.
A conversion usually means a sale in e-commerce. To determine the conversion rate, divide total conversions by total leads entered into the funnel and multiply by 100 to get a percentage.
The Fb sales funnel is required to create sales through Facebook marketing. This helps you plan how to reach your target audience or how to approach a cold crowd and warm it up. Use remarketing, lookalike audiences, comments, or direct messages to grow your conversion rate.
Once you’ve built a rapport with your target market, it’s time to provide them with reasons to make a purchase. Work on upselling and referral programs and work on repeat purchases and customer service.
Here are a few successful Facebook sales funnel examples:
1. Netflix (The Free Trial)
Netflix backs up its claims by offering a free 30-day trial of its streaming service. This sales funnel works well for subscription-based businesses, as most customers are wary of paying a monthly fee unless they know the benefits.
Allowing users to try the product before signing up is the foundation of this sales funnel. Their direct sales funnel is discussed below.
Recognition: Netflix is a well-known brand, but marketing on many platforms such as social media, television, podcasts, etc., expands its reach.
Interest and Evaluation: As individuals become more reliant on technology, Netflix’s streaming service is gaining popularity. Stage one is vital. Participants have the option of pursuing their passion or abandoning it. Netflix closes the deal with a free month. They also started the study with the most costly model (the most expensive model). Users can downgrade at any moment, but giving the best service keeps them coming back.
Decision or desire: After the 30-day trial period, the user’s credit card will be charged automatically for the following month. On the other hand, Netflix does a good job of promoting the fact that you may cancel your trial three days before it finishes. Customers are drawn to the company’s conviction in its goods. They make no effort to persuade people to use their service or provide data. Consumers like their no-nonsense marketing.
Action: Netflix has no control at this point. Now the consumer may choose whether or not to keep the service.
Loyalty: Netflix has gained loyal customers who continue to use Netflix (their card will be charged every month).
Netflix has been experimenting with trial days that do not require a credit card. Rumours say they want to debut it in India with a two-day trial that requires no credit card information.
This trial is a great idea, as people in Asia, in particular, are wary of sharing credit card information online, but it allows them to try Netflix.
Netflix has perfected the sales funnel.
2. iNECTA (Schedule a Demo)
The ‘Schedule a Demo’ sales funnel is also a proven winner. This sales funnel has four steps that we will go through shortly.
Google organic search, referrals, and more serious social media channels like LinkedIn drive the iNECTA traffic. Because iNECTA is a cloud ERP software, it is aimed at business owners. The ‘Schedule a Demo’ sales funnel is also a proven winner. This sales funnel has four steps that we will go through shortly.
- They allow potential leads to arrange calls with the team. (knowledge about the firm).
- For the organisation to shift all of its data and procedures to a program that they may not use long-term, even a free trial month won’t do.
- The free virtual conference allows businesses to meet the software’s developers, learn more about its capabilities, and decide if they want to utilise it.
- Doing so will prompt them to invest in the software.
This sales funnel works excellent for serious company models, including business tools, solutions, and office furniture. This is a fabulous sales funnel for clients who might be wary about spending money on treatment, such as those at a drug recovery clinic like Infinite Recovery.
3. Woven (Free + Trial Funnel)
If a free month of service isn’t enough, consider a trial and free option combo. This sales funnel will feature a one-month free trial of your service’s premium membership and a free version of the program. This sales funnel helps in two situations-
- Because you have no brand awareness yet, you need to give away a lot of free items to potential customers.
- You are in a very competitive sector (online calendars in the case of Woven). To entice folks to buy your premium version, you must first offer them a sample. To compete, you need to provide a permanently free option with a limited set of services monetised by advertisements or affiliate relationships.
Final thoughts
The Fb sales funnel is required if you want to convert Facebook into a selling engine. Even if you already have a sales funnel on your site, you must create this one mainly for Facebook users to be most relevant and convincing. Used appropriately, it may generate demand for your product from people who weren’t even actively seeking it.