In today’s industry, mobile-optimized websites and marketing tactics are critical to business success. Whether you want to boost your brand’s bottom line or improve consumer engagement across numerous touchpoints, your online marketing abilities should incorporate an understanding of the mobile marketing sector to enhance your marketing strategy.
Let us learn how to start a mobile marketing business to target the appropriate audience at the right moment.
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What exactly is Mobile Marketing?
Mobile marketing is disseminating a brand or business through apps, social media platforms, and websites tailored for smartphones and other mobile devices.
As a marketing approach, mobile marketing enables a company to reach a broader audience than it would if it only focused on desktop digital marketing operations. According to SiriusDecisions, 67% of the purchasing process is done digitally. Furthermore, according to Flurry, the average American spends almost 5 hours daily on their mobile device.
Marketing teams capitalize on the typical person’s time on a mobile device. Since we use our phones daily, targeting mobile visitors across digital platforms is logical.
Why are mobile marketing techniques essential?
From a commercial viewpoint, it’s crucial to know that customers now consume digital material on mobile devices. Mobile use eclipsed desktop use in 2015, with 51% of internet time spent on mobile and smartphone devices.
Businesses throughout the world need digital marketers with mobile marketing strategy optimization expertise. Regardless of your organization’s size, it’s time to elevate your mobile marketing approach by becoming a digital marketer with high-value mobile marketing abilities.
Examples of best-in-class mobile marketing techniques
Many corporations and organizations have engaged in mobile marketing to maximize their budgets, including:
- National Geographic- In a daring move, the channel devised a mobile marketing campaign for tablet users on home Wi-Fi. The campaign gave vital information on tablets for co-viewing a TV show.
- Ford- When releasing the Taurus and Escape, Ford designed a mobile marketing campaign that combined watching and messaging. Send a one-word SMS to a short number for further information about each car. When a prospect sent an SMS, they were called, given relevant details, and inquired for their name and zip code. This info was then forwarded to their nearest dealership, where a sales representative contacted them.
Top 7 tips on how to start a mobile marketing business
If you’re new to mobile marketing, we’ve assembled the facts you need to establish a solid approach.
Like all marketing efforts, your campaign must be centred on the client. Traditional ways of selling aspects of your product or service are no longer used. Customers are instead eager to invest in companies that they feel will solve a specific problem in their lives.
Digital marketers must know how to reach mobile customers. First, ensure you have a solid plan to get them to purchase your products or services. The material consumers see brand recognition and, ideally, draw them into your sales funnel.
Because mobile consumers frequently use their devices in short bursts – such as during a commute or a brief work break – mobile marketing strategy material should be as concise and straightforward as feasible. When users can rapidly obtain and comprehend information that may be useful, they are more likely to remain engaged.
1. Mobile-optimise your website and landing pages
Ensuring that any material or information you’re selling to a target audience can be seen precisely on their mobile device is the first step in developing a best-in-class mobile marketing plan for your company. Optimizing your online pages, for example, necessitates a unique “design” for tablets and lower screen sizes. This enables a prospect to view the material on a web page like on a desktop.
High-converting landing pages frequently use well-placed graphic elements to swiftly deliver a message to an audience. However, because some mobile devices take longer to load image-heavy web pages, they attempt to preserve mobile-friendly landing pages and websites to reduce loading time. The Aberdeen Group discovered that a one-second load delay:
- Reduces client satisfaction by 16%
- Results in a 7% drop in conversions
- Page views are reduced by 11%
Make sure any photographs or videos on your landing and site pages are mobile-friendly and periodically updated to deliver a new message, simplifying your mobile marketing plan.
2. Find the appropriate audience
Mobile methods that foster audience interaction are more effective. Your brand or business likely has ICPs and buyer personas.
You may utilize these ICPs and personas to direct your mobile marketing campaign’s platforms. You can optimize mobile content by identifying which social media outlets your target consumer uses most.
Some social media outlets, like Instagram, are best on mobile devices, so investigate what material gets significant interaction on these platforms.
3. Allow mobile consumers to reach your call to action.
Calls-to-action (CTAs) embedded in your content is essential to any marketing campaign. These quick bursts of information inspire a visitor to take the following logical action, drawing them deeper into your sales funnel.
On mobile devices, however, digital marketers must build CTAs that are simple to perform. Ensure you may click any link to your brand to launch an email or phone call.
4. Make the most of your transferable skills
Ford used texting to engage with consumers and enhance conversion rates in a best-in-class mobile marketing strategy.
Allowing customers to opt-in to an SMS subscription can help you distribute deals fast. Users, for example, may share their contact information with your company online and sign up to get mobile notifications when your brand offers a limited-time deal or promotion. This pushes users to act quickly, with a 36% click-through rate for SMS marketing.
Furthermore, companies may design mobile-friendly discounts and codes for easy client access. Many large businesses actively use this option, developing mobile barcodes that you can scan at the moment of sale to gain access to discounts.
5. Make your email marketing mobile-friendly
The links in your email marketing material should be clickable and engaging, much like the links in your CTAs on websites and other marketing content. Whether they lead to a phone call for a free consultation or a high-converting landing page, mobile-friendly email marketing should be a top goal in any mobile marketing plan.
7. Taking use of your mobile marketing capabilities
You may reach a wider audience by employing the abovementioned strategies to design and enhance your mobile marketing plan. Global Web Index predicts that mobile usage will soon surpass all other devices this year.
Your brand needs mobile marketing to succeed in the digital market. With people checking their phones 150 to 200 times daily, your business’s marketing process will be boosted by high-quality mobile marketing materials.
Whether you’re an online company or a brick-and-mortar shop, now is the moment to ensure that your marketing efforts reach your target audience’s mobile devices. You should always perform market research, revamp your marketing materials, and optimize your sales funnel. Using the newest mobile marketing strategies, your brand can create new leads, enhance conversion rates, and grow.